Fardan Riviant Satrio Bayu Widodo

Founder and Chief Executive Officer (CEO)

Fardan Riviant Satrio Bayu Widodo was born in  East Java, Indonesia, and is the Founder and Chief Executive Officer (CEO) of Guzelclothes. With an academic background in business and management, he focuses on entrepreneurship, strategic planning, and organizational development.

Under his leadership, Guzelclothes has grown significantly over the past three years, becoming a fashion brand recognized for its elegance, comfort, and high quality. His vision and dedication have strengthened the brand’s position in the national market and prepared it to expand onto the international stage.

Intan Nur Sistriani

Co-Founder and RnD

Intan Nur Sistriani was born in East Java, Indonesia, and currently serves as the Co-Founder and part of the Research and Development (R&D) Division at Guzelclothes. She is responsible for designing and developing new collections, focusing on innovative designs, high-quality materials, and fashion trends that align with the elegant character of Guzelclothes.

With her creativity and dedication, Intan Nur Sistriani ensures that every Guzelclothes product is not only graceful and comfortable but also relevant to market needs. Her role is vital in preserving the brand’s identity while driving the creation of innovative and highly competitive collections.

Salma Hamidah

Supervisor

Salma Hamidah was born in Tulungagung, East Java, Indonesia, and serves as Supervisor at Guzelclothes. She plays a key role in overseeing team performance, ensuring that every member works according to standards while encouraging continuous improvement through evaluation and coaching.

With her strong leadership, Salma Hamidah fosters an effective and collaborative work environment, enabling Guzelclothes to maintain product and service quality while continuing to grow as a fashion brand recognized for elegance, comfort, and high quality.

Affifatus Sa’adah

E-commerce Division

Afifatus Sa’adah was born in Tulungagung, East Java, Indonesia, and currently works in the E-commerce division of Guzelclothes. She focuses on managing online sales platforms, optimizing digital marketing strategies, and ensuring a seamless shopping experience for customers.

With her precision and dedication, Afifatus Sa’adah plays an important role in enhancing the performance of Guzelclothes’ online store, from product catalog management and transaction processing to customer service. Her contribution supports Guzelclothes’ growth as a competitive and adaptive fashion brand in the digital era.

Luluk Retika Dewi

Production Division

Luluk Retika Dewi was born in Tulungagung, East Java, Indonesia, and currently serves in the Production Division of Guzelclothes. She is responsible for overseeing the production process, ensuring that the quality of materials and the final results of each collection meet the high standards set by Guzelclothes.

With precision and strong commitment, Luluk Retika Dewi ensures that every detail of the production process runs optimally, from fabric selection and stitching supervision to final quality control. Her dedication supports Guzelclothes in consistently delivering apparel that is elegant, comfortable, and of high quality.

Nurul Risqiana Putri

Finance Division

Nurul Risqiana Putri was born in Tulungagung, East Java, Indonesia, and currently serves in the Finance Division of Guzelclothes. She is responsible for managing the company’s finances, including budget planning, transaction recording, and cash flow supervision to ensure smooth and efficient operations.

With her precision and discipline, Nurul Risqiana Putri ensures that financial reports are well-structured, transparent, and accurate. Her role is essential in maintaining the company’s financial stability and supporting the establishment of healthy financial management within Guzelclothes.

Hanif Mahmudah

Affiliate Division

Hanif Mahmudah was born in Tulungagung, East Java, Indonesia, and currently works in the Affiliate Division of Guzelclothes. His role focuses on developing and managing the affiliate program, building strong partnerships with affiliates, coordinating joint promotional strategies, and ensuring that affiliate partners receive the necessary support.

Through his contribution, Hanif Mahmudah helps expand Guzelclothes’ reach via affiliate collaborations, increases brand awareness, and drives sustainable sales growth.